DIGITAL MARKETING

WHAT IS DIGITAL MARKETING?

Well, in the most simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is different from traditional marketing in that it uses channels and methods that enable an us to analyse marketing campaigns and understand what is working and what isn’t – in real time.

How prepared for the digital age is your company? The relevance of traditional print and broadcast channels has declined, completely changing the consumer-corporation dynamic. Marketers no longer drive the discussion. Everyday people are now the style-makers and trendsetters. At FTD we can help you surface your message above the noise. With such high channel fragmentation, making strategic decisions on audience, content and platforms is critical. We can help you create, promote and maintain digital marketing channels that are relevant to your business.

We can help you to define your market, build outstanding content, tailor message & content and provide that message in the right medium. We do this with careful adherence to the following criteria:

  • Strategy

  • Social Marketing

  • Email Marketing

  • Content Marketing

  • Search Marketing

  • Campaign Analysis

Digital Marketing Strategy from FTD

STRATEGY

An effective digital strategy will help you take the right decisions to make a company successful online.  A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation.

A Digital Marketing Strategy should involve a review to check that all of your capabilities are in place to help your organisation manage all of the digital touchpoints. But which capabilities are important, which do you need to review?

SOCIAL
MARKETING

Initiating communication with the right audience at the right time helps to build a deeper understanding and deeper relationships. Gaining insight into the behaviour and conversations of your audience is just as important as the communication itself. We will develop a unique personality across the relevant social communities for you, creating and spreading relevant content for your brand/product/service.

Digital Marketing Strategy from FTD
Digital Marketing Strategy from FTD

EMAIL
MARKETING

Email marketing should be part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching goals. It is especially powerful because, if done right, you are engaging with individuals who have already expressed an interest in your product/brand/service. The conversation has already been started, essentially you are reaching out and helping that customer ‘over the line’.

CONTENT
MARKETING

Content is king, always has been! Your consumers & clients are now in complete control of what they choose to engage with now more than ever, technology has changed the name of the game. Consumers can ignore advertising and content they deem irrelevant easily and quickly. Your brand now needs to tell remarkable stories to gain direct connection. This connection opens up a whole new world of relationships with consumers. Your digital content is now the fuel that creates that opportunity. The connection with the audience around something they value is where the power lies.

Digital Marketing Strategy from FTD
Digital Marketing Strategy from FTD

SEARCH
MARKETING

We create the search strategy for your brand, be it natural or paid, so your presence is felt when consumers are looking for your brand/product/servic. Applying a holistic approach to your search strategy will be important to answer your needs and the needs of your business in keeping you, where you should be – at the top of the rankings.

We achieve this with solid white hat SEO strategies, geared to achieve long term, sustainable organic search positioning and via dynamic PPC campaigns, which are closely monitored to ensure maximum ROI.

CAMPAIGN
ANALYSIS

At FTD we measure and analysing everything we do in the digital arena because ROI cannot be attained without the data to do it. It’s all about the data and we love nothing more than taking that data and translating it to meaningful and accountable insights. Improving and optimising performance as we go and ultimately improving revenue and sales for our clients.

We use a number of specialist solutions including Google Analytics, The Sumo Me suite of tools and open rate measurement from Mail Chimp.

Digital Marketing Strategy from FTD