WHAT IS DIGITAL MARKETING?
Well, in the most simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing is different from traditional marketing in that it uses channels and methods that enable an us to analyse marketing campaigns and understand what is working and what isn’t – in real time.
How prepared for the digital age is your company? The relevance of traditional print and broadcast channels has declined, completely changing the consumer-corporation dynamic. Marketers no longer drive the discussion. Everyday people are now the style-makers and trendsetters. At FTD we can help you surface your message above the noise. With such high channel fragmentation, making strategic decisions on audience, content and platforms is critical. We can help you create, promote and maintain digital marketing channels that are relevant to your business.
We can help you to define your market, build outstanding content, tailor message & content and provide that message in the right medium. We do this with careful adherence to the following criteria: