CONTENT MARKETING STRATEGIES
Your business needs content. And effective content marketing will get you visitors through the door and showcase your expertise to potential clients. But what happens when you put your heart and soul (and valuable time) into creating content and nothing happens? Or your visitor stops by and decides your content isn’t for them? Cue speedy exit and another bounce from your website.
At FTD we are expert content writers and editors, we see the same mistakes made by small businesses time and time again. Mistakes that can be easily fixed. We will craft effective content generation programs for your company and build content guidelines that you can stick to.
DON’T HAVE ENOUGH TIME?
Well, don’t sweat it. Crafting content for your company is a time consuming exercise and most of our clients rely on us to action their content marketing, so they can get on with the task of running the business.
The internet is a noisy place and it helps to have an expert on hand to build a schedule that will bring lasting traffic flow to your website. Effective content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
CONTENT MARKETING WORKS
Content marketing is being used by some of the biggest companies & organisations in the world, including P&G, Microsoft, Apple, Cisco Systems, and Barclays Bank. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.
In short, instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. You’re giving this information freely and the essence of this content strategy is the belief that if you, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward you with their business and loyalty.